10 ChatBot Benefits that Will Transform Your Business This accessibility to information builds trust in your brand, encouraging customers to return for future engagements. Bots can also engage with employees by offering feedback opportunities and internal surveys. This allows your business to capture satisfaction ratings and understand employee sentiment. Additionally, it helps you understand where you’re excelling with the employee experience and where you need to make changes. To encourage feedback, chatbots can be programmed to offer incentives—like discount codes or special offers—in...